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    2517 Atlantic Ave Atlantic City, NJ 08401
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    518 New Road Somers Point, NJ 08244
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    11 E Shell Bay Ave Cape May Court House, NJ 08210
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    542 Berlin-Cross Keys Sicklerville, NJ 08081
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    Is it Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?

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Atlantic City's century-old Soltz Paint expands to compete

Step into Soltz Paint’s Atlantic City store, with its century-old urban architecture and wooden floors, and you can feel the comfortable, almost unchanging dependability that was the most important feature of the best businesses for many decades.

Follow the company’s development from when Joseph Soltz founded it in 1908 (taking over the Baker Paint Store) and you can understand how business became far more competitive in just the past two decades.

“In this day and age, you just have to keep reinventing yourself. If you stay the same, you become extinct,” said Larry Gash, sole owner of the company and a member of the Soltz family’s third generation. (read full article here)